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+50 years of success and impressive growth, they are firmly established as leader of a rapidly expanding market, with original ideas and solutions, anticipating trends and guidelines. An undisputed leader in every section of the industry: organizational, research, productivity, commercial. 

MA-FRAhas always been on the customers’ side, coming to their aid to easily resolve any problems that may arise from day to day, for both ordinary users and for washing and cleaning professionals, in complete respect for the environment.

A True meaning of strategic partner who provide all kinds of support to help us providing the customer with a unique car detailing with WOW effects. A unique material of car cosmetics with a magnificent training & support level are main key elements of our partnership successes.


Al Manar Group


Al Manar group was established in 1975 as an import company, and today Al Manar group stands proud as a leading, experienced, and constantly growing company with a wide range of activities including import & export, storage, manufacturing, and distribution. Our objective is to keep our various clients satisfied and to constantly furnish the continuously growing local and export market with the best in class products; assuring that the range of products we are presenting is of superior quality, genuine, and compatible with the local automotive markets.




Bendix is a well-known respectable name in the world of car fluids and spare parts since 1924. Since 1999, Bendix joined forces with Honeywell. Ever since, and through always providing innovative solutions and high-quality products, Bendix has become a leading organization in the automotive and aerospace industry. Bendix is also one of the top names in the transportation industry.




ELF has now been for years one of the most involved companies among car oil brands: this has enabled ELF to develop an extended range of engine oils for vintage cars and racing cars, as well as transmission fluids and specific products for cars (brake fluids).